Business Skills / Marketing / Digital Marketing

Digital Marketing Strategy Workshop - Content Strategy Planning

  • Business Skills / Marketing / Digital Marketing, Business Startup, Enterprise, IT
  • Location / Campus
  • Daytime / Working Hours, Evening, Flexible
  • 15 hours


This programme will look at the skills required of a digital media content strategist through the development of digital content which enhances the user experience by considering best practice.

What you'll learn / gain skills in

Students will learn the key aspects of digital content strategy including:

  • Review and challenge current content styles.
  • Clarify what needs to be done to existing content to improve it for a digital environment.
  • Content best practice.
  • Support the development of a 'content bible' for consistent content development.
  • Understand the workflows around content approval.
  • Define and understand the different types of content  - copy, images, animations, illustrations and videos.
  • Support the creation of a content map for the migration to a digital environment.

Entry Requirements

There are no formal entry requirements but candidates should ideally be working in a digital or marketing environment.

You must be employed to be eligible for this course.

Contact Provider

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