Business Skills / Marketing / Digital Marketing

Digital Marketing Strategy Workshop - Content Strategy Planning

  • Business Skills / Marketing / Digital Marketing, Business Startup, Enterprise, IT
  • Location / Campus
  • Daytime / Working Hours, Evening, Flexible
  • 15 hours

Overview

This programme will look at the skills required of a digital media content strategist through the development of digital content which enhances the user experience by considering best practice.

What you'll learn / gain skills in

Students will learn the key aspects of digital content strategy including:

  • Review and challenge current content styles.
  • Clarify what needs to be done to existing content to improve it for a digital environment.
  • Content best practice.
  • Support the development of a 'content bible' for consistent content development.
  • Understand the workflows around content approval.
  • Define and understand the different types of content  - copy, images, animations, illustrations and videos.
  • Support the creation of a content map for the migration to a digital environment.

Entry Requirements

There are no formal entry requirements but candidates should ideally be working in a digital or marketing environment.

You must be employed to be eligible for this course.

Contact Provider

Occasionally we may send further marketing material that we think may be relevant to you. By submitting this enquiry form, you are confirming that you are happy to receive future marketing messages from us. Please tick the form of contact you prefer or none if you do not wish to be contacted further.



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